Getting to use Blue Monday was a treat and the video hit 1.9m views on X, 1.3m on TikTok and 1m on instagram.

I coordinated, shot, styled and edited this one after being briefed by the team’s lead. It was the only opportunity in the campaign where I got significant diary time and creative freedom to create something with higher production values. It helped continue the meta-narrative of our digital offering being fresh and effective.